Presenting accurate data to stakeholders through clear, actionable reports, and visualizations on Power BI or other visualization tools […]
Advise on suitable measurement strategies based on channel objectives - including but not limited to paid advertising, organic, paid search/social […]
Analyse data to identify trends, patterns, and insights that inform digital marketing strategies, optimize campaigns and improve ROI
Track key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate...